UpMenu - Video Explainer

The aim of the project was to create a 2D animation in the form of a video explainer for the UpMenu brand, presenting the advantages and functionality of the platform for restaurants.
Through the character of the main character - the owner of the restaurant - the animation builds an emotional connection with the viewer, while presenting the key features and advantages of the platform. This project is not only a marketing tool, but also an educational tool, helping potential customers understand the value and potential of the solutions offered by UpMenu.

The animation is kept in a clean, modern style, with clear and colorful illustrations of the characters. The main character, the owner of the restaurant, is depicted in various situations that convey the realities of working in gastronomy. The visuals are friendly to the eye and encourage viewing.

Each scene smoothly transitions into the next, which allows you to easily follow the story. The graphic concept emphasizes the innovation and functionality of the platform, which makes the message attractive and understandable for potential users.

Animation is an effective marketing tool that not only informs about the features of UpMenu, but also shows real benefits for restaurants, increasing interest in the platform among owners of catering establishments. Animation not only informs, but also encourages action and familiarization with the platform, which can contribute to increasing interest in UpMenu's offer and building a positive brand image in the catering industry.