Rotom Pallet Banking

Client

Rotom

Year

2023

Category

Explainer Video - 2D and 3D animation

We present our latest project — a video explainer animation entitled “Palet Banking” created for the Rotom brand.

This is the fourth animation we have had the honor to perform for this client, demonstrating our trust and ongoing commitment to creating quality content.

Our goal was to effectively present the complex concept of Pallet Banking in an accessible and visually appealing way, maintaining the stylistics known from previous animations and entering a little higher level using also 3D techniques.

Project outline

The project aimed to create an animation that explains to users the principles of operation of Pallet Banking in a simple and understandable way. Our challenge was to present complex logistics processes in a way that was clear and accessible to a wide audience, both for industry professionals and people unfamiliar with the subject. The key task was also to highlight the benefits of using Rotom services in order to encourage potential customers to take advantage of the offer.

Stylistics and Concept

We decided to use a combination of 2D animation and stylized 3D animations that look like 2D. This technique allowed us to create animations with a modern look that is consistent with previous productions for Rotom. We designed the illustrations in a simple but expressive style to make it easier for the audience to understand the content presented.

The end result

The result of our work is a clear and engaging video explainer animation that effectively conveys the concept of Palet Banking. Using 2D animation and 3D stylized techniques, we have created a production that is both visually appealing and modern.
A carefully crafted script simplifies complex issues, and dynamic voicing adds professionalism and energy to the entire animation.