Rotom Circular Economy

Client

Rotom

Year

2022

Category

Explainer Video - 2D and 3D animation

Our second animation for Rotom explains the benefits of a circular economy model, where a potential customer uses as many packages or pallets as they need at any given time.
Instead of buying new packaging and pallets, Rotom offers their rental, repair and maintenance, which reduces costs and reduces waste emissions.

Minimalist styling and a friendly voiceover underline Rotom's ecological approach, and the entire animation, from concept to final effect, was developed by our team.

Project outline

Our goal was to create an animation that would clearly explain how the use of Rotom services in a circular economy affects environmental protection.
We also wanted to emphasize that this model of economy is not only more profitable, but also significantly reduces waste emissions.

Stylistics and Concept

The animation “Rotom Circular Economy” is kept in a friendly, minimalist style, typical of our Rotom productions. The characters and objects are designed with simplicity to focus the viewer's attention on the message, not on the excess of details.

The colors are warm and the smooth animations emphasize the idea of a continuous product life cycle, which fits perfectly with the theme of the circular economy.

Pleasant sound effects and calm music create an atmosphere conducive to easy assimilation of information, and the voiceover voice guides the viewer step by step through the subject.

The end result

The final result is an animation that clearly and transparently shows how Rotom supports companies in the transition to a circular economy model.

With repair, maintenance and rental services for packaging and pallets, companies can reduce the production of new products, save money and at the same time take care of our planet.

The entire production process — from the script, through the storyboard, to the final animation — was carried out in-house, taking care of the consistency of the message and the highest quality of execution.