Norton 360

Client

Norton

Year

2018

Category

2D animation

As part of our project, we created three unique 2D animations for the Norton brand. The goal of the project was to create a series of three 2D animations for the Norton brand, promoting the Norton360 device protection package. Each of the animations was designed to show a different aspect of Norton security, presenting the complexity and versatility of the solution offered.

Project outline

While working on the animations, we focused on a few key assumptions. Above all, we wanted each animation to be accessible and understandable to a wide audience. That's why we opted for a simple but effective message that shows the features and benefits of Norton360 in an accessible way.

In addition, our goal was to create materials that can be used in various communication channels, both on social media and on the brand's website.

Stylistics and Concept

The concept was based on the presentation of different scenarios in which Norton360 provides protection to users. Each animation focused on a different aspect of digital security, showing how Norton handles a variety of online threats.

The end result

Animations are an effective marketing tool that can be used in a variety of communication channels, such as social media, website or display ads, contributing to increased brand awareness and interest in Norton360's product.